馨云川宣传片解说词
 发布时间:2016/04/29

馨云川宣传片解说词

 馨云川宣传片解说词


  Commentary for Xin Yun Chuan Promo
民以食为天,食以安为先!随着生活水平的不断提高,人们对身体健康、食品安全的关注度越来越高。“苏丹红”、豆腐中的“吊白块”、水饺中的“毒青菜”牛奶和鸡蛋中的“三聚氰胺”,这些食品安全问题,就像目前全球暴发的金融危机一样,席卷整个大地,给人们的生命健康带来了严重的影响!为此由商务部直属中国食品土畜进出口商会监督,四川馨云川投资公司和农业公司承办的“中国健康食品进社区工程”项目应运而生。“健康食品进社区工程”是在当前我国食品安全总体形势严峻的形势下,为探索保障全国人民“放心饮食,营养健康”有效途径的一项尝试,惠民利民和公益性是其具体实施的显著特征,不以盈利为目的是实施工作自始至终必须遵循的原则。
Food safety should be primarily concerned. With the continuous improvement of living standards, people's concern about health, food safety is increasing. "Sudan Red", the "Formaldehyde" in tofu ,"toxic vegetables" in dumplings , the "melamine" in milk and eggs , all of these food safety issues sweeping the whole earth like the outbreak of the global financial crisis, which threaten people's lives and health . Under the guidance of the China Chamber of Commerce of Foodstuffs and Native Produce and Export Chamber of Commerce, Sichuan Xin Yun Chuan investment and agricultural company(the company) undertakes the project named "Promotion Conference of China Project on Health Food Entering Community " . In the grim overall situation ,the project is an attempt aims to find out a way to improve food safety and protect people. It benefits people and is a public welfare that take nonprofit as the principle all the way.
   馨云川以推动中国原生态健康食品安全体系平台建设,填补中国生态健康食品行业空白,宣传健康安全新理念和科学饮食观,推荐国内外优秀食品生产基地和企业,以及国内外优秀品牌和优良品质的农副产品,为十三亿国人的安全饮食和健康提供高效服务为宗旨。
The company’s mission is to found the platform of Chinese original ecological health food safety system, to fill gaps of Chinese ecological health food industry, to promote the   new ideas of health and safety and scientific diet concept, to recommend excellent food producers and brands domestic and abroad,as well as subsidiary agricultural products. The main purpose is to provide efficient services for the 1.3 billion people on food safety and health.
通过全新商务模式“中国健康食品产业联盟+基地+实体店+电子商务一体化 ”将店面体现展现在广大消费者面前,将优质的产品集中起来,结合基地的现场版操作实景,通过实体店展现在消费者面前。再运营O2O模式让消费者进行线上体验,线下消费的方法,让生态健康食品最终进入消费者家里,让广大的消费者全方位的了解自己所购买的产品。
The new business model is the integration of "Chinese health food industry alliance,production base,store and e-business ". The store will gather excellent products and display in front of majority of consumers, combining the live operating in production base. With the O2O mode,consumers can experience the consumption online to offline,which gives consumers a comprehensive understanding of the products they purchased and receive it eventually.
   
                   制作基地 Production base

馨云川集团有限公司开发建设了多个绿色有机、无公害的农副产品标准化生产基地。推广原生态的种植、养殖,标准化的生产模式、着力打造“生产基地和消费市场互动”的新模式。
Xin Yun Chuan Ltd. develop a number of agricultural standardization production base which is organic, environment friendly and pollution-free. They promote the original ecology of planting and breeding, standardizing production mode, and strive to create a new model of "the interaction of production base and consumer market ".
公司通过先进的技术设备和人性化的管理理念,已然发展成为生态健康商品领域的领跑者,公司以农业生产,动植物养殖,商品加工,生物菌剂,专卖店营销以及产品质量追溯体系可视视频交易平台在内的六大产业实体,依托大凉山天然无污染的水土资源为基地,建立了农副产品领域上下游产业联动,产销并举的现代化产业集团,馨云川公司拥有四川农业技术开发公司,会东县云川养殖场,会东县生态鸡养殖专业合作社,会东县云川生态养殖园,西昌市经久种植基地,凉山州盐源种殖基地,西昌市生物研究基地,会东县小坝乡彩米种殖基地,西昌市和顺食品厂,四川馨云川投资管理有限公司等。公司长期致力于农业全产业链的开发,长期从事特种经济作物种养,开发,特色农产品深加工,销售,品牌打造,特色餐饮及专卖店连锁打造,并长期向社会提供各种观赏,食用,药用的特种经济动植物及特色农产品,是川滇唯一取得野生动物经营许可证的企业。目前已引进七彩山鸡,贵妃鸡,孔雀,驼鸟,原鸡,珍珠鸡,乌鸡,生态鸡,斑鸠,梅花鹿,天鹅,野鸭,野兔,鹌鹑等珍禽。
Through advanced technology and equipment and humane management concept , the company has already became a leader in the field of ecological health commodities. Their industry include farming, animal and plant breeding, commodity processing ,GHEM production , store marketing and visual video trading platform with product quality traceability system . Relying on the natural non-pollution water and soil resources of Ta-liang Mountains, Xin Yun Chuan Ltd. built up the downstream industry linkage, and modern industrial group on produce and marketing. The group includes Xin Yun Chuan agricultural technology development company, Huidong Yun Chuan farms and ecological farming garden, Huidong specialized cooperatives on chicken breeding, Xichang Jingjiu and Liangshan Yanyuan cultivation base,  Xichang biological research base, Huidong Xiaoba rice cultivation base, Xichang Heshun food factory, and Sichuan Xin Yun Chuan investment management Ltd. The group involved in the development of the agriculture industry chain, the breeding,processing,sale,brand building of a variety specialty crops, the construction of specialty restaurants and chain stores. They are the only company to get the Sichuan-Yunnan  license to sale wild animals. More than fourteen rare birds has been introduced ,they are phasianus colchicas , royal chicken , peacock , ostrich , jungle fowl , guinea fowl, silkie, ecological chicken , turtledove , deer , swans , wild ducks , wild rabbits , quail and so on .
养殖场位于高海拔无污染的高效农业示范区,交通便利位置优越,创建于2008年,投入3000万,场区占地面积400万平方米,办公用房38间800平方米。是目前凉山州一家最大的特禽养殖场和特色种植基地。
The farm located in the high altitude and pollution-free high-efficiency agriculture demonstration area with convenient transportation. Founded in 2008, invested 30 million, the farm covers an area of 4 million square meters and contains 38 offices covers 800 square meters, which is currently one of the largest special poultry farms and specialty planting base at Liangshan Prefecture.
云川之巅 、缔造温馨 !馨云川农业技术开发有限公司利用了会东这一优越的生态自然环境,成为了会东自然农产物的“搬运工”。“以产品质量求生存,以科学技术求发展,以信誉服务求客户,以组织管理求效益”的宗旨服务社会。
   On the summit of Yun Chuan,we will create a cozy service for you. Xin Yun Chuan Ltd. will fully use the superior ecological natural environment to become the "porter" of natural farm products. Our purpose is serving the community with the idea of "Products quality as the base, science and technology for development, reputation and service for customers, organization and management for efficiency".
                  实体示范店      
Physical Prototype Store
     馨云川将现代销售理念进行有机结合,设计出具有生态气息的专业销售店面。通过联网并且能够全程了解基地实际操作过程!再配以专卖店整体形象输出,标准件的配置都统一由公司完成。客户除了需要做部分基础装修以外,其他均由公司统一制作标准件,减少客户装修成本。力求让所有的专卖店都能统一化、标准化!
By integrate with modern selling concept, Xin Yunchuan designs professional marketing storefront with ecological richness. Networking allows full supervision of actual mechanical process in base. The overall image of exclusive shop will be demonstrated because deployment of standard components will be complemented through unified production. Except partial basic fitment by clients, other parts are all to be uniformly made by company to reduce fitment cost. The overall purpose is to unitize and standardize all exclusive shops.
     在店内设置食品加工、生产、操作可视频监控和展示系统。并安排有自理能力的社区残疾人进行现场销售,让消费者全方位的了解所销售产品的生产加工过程,并根据店面大小的情况设置体验区、操作空间、样品展示空间等。充分的让广大消费者对自己所购买的产品有全面的认识,使消费者能在专卖店放心购买,并产生信任长期消费。
Video surveillance and demonstration system of food processing, manufacturing and operation inside the shop will be set up. Community disabled people with self-care ability will be arranged to proceed on-site sales to make sure consumers understand fully processing of production. According to the size of shop, we arranged experience zone, operating space, sample demonstration space and so on to make sure consumers’ comprehensive understanding of production they bought. Make sure consumers feel relieved to purchase and generate permanent consumption behaviors.
   具体展示模式为:
Specific demonstration modes are:
           旗舰店:体验区+现场操作空间+产品展示区
        Flagship store: experience area+on-site operating     space+product demonstration area
           标准店:现场操作空间+产品展示区
           Standard store:on-site operating space+product     demonstration area
           社区店:现场操作区+产品展示区
Community store: on-site operating space+product  demonstration area

                        电子商务网站
E-commerce website
   公司把电子商务作为一个重要的销售渠道之一,实现实体店、PC端、手机APP同时在线,打造一体化销售平台。
Our company takes e-commerce as one of the important distribution channels, realizing same parallel development of physical store, PC APP and mobile phone APP, building integrated sales platform.
   随着互联网飞速发展的今天,电子商务成为人们消费的重要平台,它能够让购买者更自由化、多元化的进行选择,并且与商家拥有更多的互动空间,已经融入到生活中。馨云川紧跟科技的步伐,在拥有实体示范店的同时,还实现了商品的信息网络化。
With rapid growth of internet, e-commerce has become important platform for consuming. It allows buyers to have more liberalized and diversified choices and possess more interactive space with merchants. In a word, it has integrate into everyday life. While owning physical demonstration stores, Xin Yunchuan follows tightly with step of science, realizing information networking of products.
馨云川采用020电子商务,Online线上网店Offline线下消费,商家通过免费开网店将商家信息、商品信息等展现给消费者,消费者通过线上筛选商品,线下比较、体验后进行有选择地消费,在线下进行支付。   
Xin Yunchuan adopts mode of O2O e-commerce, online shops and offline consumption. Merchants are permitted to open shops online to demonstrate businessmen information and commodity information to consumers. By selecting products online and comparison offline, consumers will buy products after experiencing and will pay offline.
馨云川拥有由中国银行和馨云川联合发行“馨云川全国一卡通”进行线上线下的交付。让所有人都可以在享受生活的同时了解馨云川,放心购买馨云川产品。
Bank of China and Xin Yunchuan jointly issue “Xin Yunchuan Nationwide One-Card” to finish online and offline payment, so that while all people are enjoying their lives, they can also know Xin Yunchuan better and buy its products.
              配送中心
Distribution Center
     在社区内进行上门配送服务,并配以网络订购业务!把你的需要直接告诉我们在自己的社区专卖店就能提到你想要的产品!并且进行配送上门。
We provide home delivery service and online ordering. You can just give order to our own community exclusive shops and get the products you want. We will deliver the products to your house.
馨云川采用国际化一流的配送服务,减少交易次数和流通环节,对相应产品进行倒装、分类、流通加工、情报处理,保证产品的质量和安全。
Xin Yunchuan adopts internationally advanced delivery service to reduce transaction frequency and circulation, conducting upside-down charging, classification, distribution processing and information handling to ensure quality and safety of products.
   馨云川的配送公司,能够做到调整商品余缺,根据稳定的库存量增加进行自动补进,做到每一天每一周都会有产品不断货提供。同时对配送中心货物进行出库管理,对出库计划、组织、人员和出库作业流程控制和监督,最终目标是把商品及时、准确、安全、经济地运送到各个店铺和顾客手中。
Dispatching company of Xin Yunchuan will adjust commodity surplus and deficiency, automatically supplementing according to stable inventory increase, making sure endless commodity supply every day. At the same time, Xin Yunchuan proceeds stock removal management of distribution center, controlling and supervising process of stock removal plan, organization, staff and removal operation. Our final goal is to deliver goods to shops and clients timely, precisely, safely and economically.

  
该工程为公益性项目,推动中国原生态健康食品进入全国各大城市社区终端。通过当地政府、老龄委、残联、社区居委会等相关单位,为该项目提供可经营免费场地和大力支持!
This public welfare project will push Chinese original, ecological and healthy food into communities of nationwide big cities. With help of local government, senior citizens’ work committee, CDPF(China Disabled Persons Federation), neighborhood committee, free sites and strong support will be provided to this project.
     经过十年的光辉发展历程,馨云川将会使所有的客户、伙伴、员工在这个充满激情和生命力的平台上,实现价值,成就理想,获得回报,共同驱动馨云川向世界一流的食品生产企业迈进,在国际食品行业的舞台上一展雄风。
After glorious development of a decade, Xin Yunchuan will make all clients, partners and employees realize their values, achieve their dreams and gain their retribution on this passionate and vital platform, together driving Xin Yunchuan going forward toward world-class food production manufacturing enterprise, exhibiting true capability on the platform of international food industry.
  绿色、健康、原生态 【馨云川】
 Green, healty, ecological【Xin Yunchuan】

 

 

 

 

 

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